Make access understandable
A free product is not automatically an accessible product. Students and families still have to understand what it is, why it is official, how it fits into preparation, and whether it was designed for someone in their circumstances.
The work connected the Khan Academy partnership and launch to rural accessibility, mobile engagement, press, and survey design used across 3.9 million AP exams each year.
Design the message around the barrier
National language had to hold up across very different realities: a student with a counselor and broadband, a student relying on a phone, and a rural school with fewer commercial preparation options. The useful message was not simply “free.” It was official, practical, and available where students already learned.
What changed
One year after launch, Official SAT Practice on Khan Academy had more than 1.4 million unique users - four times the annual population of all commercial test-prep classes combined.
Open the record
One Year Since Launch - the public update on adoption and access.