Start with the use case
The early story of AI at work was told in demos. A blank box became a finished presentation; a prompt became a campaign. The distance between the two was where the actual work lived.
Nailed It! began with a simpler question: what are real people doing now that makes work or life easier? The answers come from sales, growth, marketing, writing, and the untidy middle of a working day.
Keep the workflow visible
Useful adoption is rarely total automation. It is usually a person changing one part of the work—research, preparation, first drafts, or follow-up—and keeping judgment where it matters. The interviews ask what problem came first, what changed, and where judgment still matters. The standard is a useful result, not more AI.
Record the transition
The videos are practical by design. Together, they record the moment a new capability moves from spectacle into ordinary work, including the awkward steps a polished demo leaves out.
All episodes
Public series
YouTube channel - the primary home for the ongoing video series.
Substack - episode notes and updates.
Instagram - clips from the series.
TikTok - short-form episode clips.