Follow the customer pull
The partnership did not begin with a co-marketing brief. Enterprise customers were already building on Azure and already using Datadog to understand those environments. The product question was whether the two companies could remove the seams between those choices.
That meant treating distribution, billing, telemetry, integrations, and joint enterprise support as parts of one experience - not separate partner motions.
Make “better together” operational
Datadog became an Azure Native ISV Service, embedded into the Azure portal and sold through Azure Marketplace. Joint engineering extended monitoring across Azure services and brought new integrations, including Azure Arc, to market with Microsoft teams.
The work required translating architecture into customer value without sanding off the hard parts: migration confidence, consolidated procurement, hybrid visibility, enterprise onboarding, and the ability to retire an old system - not merely switch on a new one.
What the partnership proved
The public story captured a broader operating principle: ecosystem strategy works when product, engineering, field teams, and customer demand point in the same direction. Partnership language comes last. Shared customer evidence comes first.
Open the working files
Datadog transforms cloud-scale monitoring with Azure - Microsoft's customer story on native distribution, joint engineering, and enterprise-scale observability.
Replicate apps on Azure - Microsoft's software-company guidance, featuring Datadog as a customer-led path into Azure.